It is more important than ever to stand out if you want to get to the top of the google search engine, or any other search engine for that matter. There was a time when links to your website could be very spammy and the website itself could be pretty small and amateur, but you could still get some decent recognition and even rankings for certain search terms. The internet is getting cleverer, and these days you need real authority.
So do you hire a professional SEO to come and help with your business or do you do it yourself? There are elements of SEO that can be done yourself with relative ease, making sure your content doesn’t have errors in it for example, but too many people read a few articles on SEO and think they’re suddenly experts when it just isn’t the case. As with a lot of different aspects of life and services, you’re often better off in terms of time invested to go with a pro agency or freelance SEO in order to achieve the goals you’re looking for.
Even tiny companies can benefit from good SEO, but if you’re a relatively big company and aren’t using services, there is probably a competitor just waiting to take advantage, hiring a pro ensures you can be right at the forefront of SEO and be doing the best practices to stay top of google.