At the point when members of the public stroll into your business, whether a restaurant or a store, what do you want them to hear? Silence? Other people chatting? Heavy metal music from one of your staff’s iPods? Whatever they hear can really have an impact on their impression of your business and brand. In the event that hear total silence, they might not feel at their most comfortable. In the event that they don’t like your music choice, they won’t care for the mood and atmosphere created either. So you can see how important it is.
It is also a big thing for your staff and can make their life better too and provide a happier working environment. There are even streaming services such as Domzia which let your customers save the playlists you’ve created to have on, so it can be an interactive experience.
You need to be playing something which is appropriate, if you have a chilled out coffee shop, heavy rock music probably isn’t going to work for the clientele. If you have a trendy modern clothing store then old country and western probably isn’t going to cut it. The music you play in your shop can even impact the profitability. Playing the right music makes your premises all the more welcoming to new people, can build the time a client’s is willing to spend with you, eventually increasing their general spend and can leave a positive feeling about their time there, making clients more inclined to return, consciously or subconsciously.